Our Work | Augsburg University
Activating the biggest fundraising campaign in Augsburg history.
Project Overview
Challenge: Re-energize 15,000+ alumni and win new donors to fuel Augsburg’s largest fundraising effort ever.
Our Solution: Partnering with the advancement team, we created a continuum of content from the quiet phase through the public launch. Campaign films plus interest-specific videos, thematic photography, and a podcast series laddered back to the campaign promise.
Impact: The Great Returns campaign closed at $128.8 million—out-raising the $125 million goal and marking the biggest campaign in Augsburg history.
Deliverables
Video Storytelling
Photography
Podcast Production
'We're All In' Campaign Films
Across the multi-year push we produced over 10 short films—some cinematic profiles capturing a single student’s journey, others tightly scripted narration pieces that stitched voices into a rallying message. Each video gave gift officers a turnkey asset for events, email, and social, keeping the Great Returns story fresh and emotionally resonant at each stage of the campaign.
The Augsburg Podcast
We produced a podcast series that put microphones in front of students, faculty, and staff—turning abstract impact metrics into intimate, human moments that deepened listeners’ connection and inspired continued support.
Image Library
We created an image library based on the core campaign themes and impact.
