Expand and unify the Brains On Universe brand across platforms.
We partnered with Brains On to develop new visual assets, refine colors and patterns, and create video content designed to engage their core audience of curious kids. A key highlight was the introduction of Smoof Boomba, a playful alien mascot who helps connect the dots across Brains On’s growing family of kid’s podcasts.
Deliverables
Design
Video
Illustration
Explainer Video
This video teaches kids & parents how to share questions and quirky sound samples—encouraging creativity and inviting deeper participation in the Brains On Universe.
Meet Smoof Boomba
Smoof Boomba is an intergalactic mascot introduced to help cross-promote Brains On’s family of podcasts. Since landing in the universe, this curious alien has sparked a huge boost in kid engagement across platforms
Brand Style Guide
We refined the Brains On Universe brand guide including recommendations for how to use color, patterns and iconography.
YouTube Video Bumper
We designed a short, branded YouTube bumper to create a consistent, recognizable intro across all Brains On Universe video content.