Expand and unify the Brains On Universe brand across platforms.
Brains On is an award-winning science podcast for kids. We partnered with the team to develop fresh visual assets, refine their color palette and patterns, and develop video content for their young audiences. A standout element of the work was the introduction of Smoof Boomba—a playful alien mascot designed to unify and promote Brains On’s expanding family of podcasts.
Deliverables
Design
Video
Illustration
Explainer Video
This video teaches kids & parents how to share questions and quirky sound samples—encouraging creativity and inviting deeper participation in the Brains On Universe.
Meet Smoof Boomba
Smoof Boomba is an intergalactic mascot introduced to help cross-promote Brains On’s family of podcasts. Since landing in the universe, this curious alien has sparked a huge boost in kid engagement across platforms
Brand Style Guide
We refined the Brains On Universe brand guide including recommendations for how to use color, patterns and iconography.
YouTube Video Bumper
We designed a short, branded YouTube bumper to create a consistent, recognizable intro across all Brains On Universe video content.