Our Work | COMPETE25
Elevating data storytelling into a dynamic event experience.
Opportunity: Event organizers needed to present critical data in a way that went beyond charts and graphs to inspire action.
Our Solution: We created an event brand that provided a clear storytelling throughline and strong thematic foundation. The work connected every element—promotion, kickoff video, slides, and speaker presentations—into a cohesive visual and narrative experience that reinforced the event’s core message.
Deliverables
Event Brand Design
Video
Kickoff Video
The opening video set the tone for the event, blending data visualizations, regional imagery, and motion graphics to connect facts to the broader story of the region’s vitality.
Event Brand Design
Concise, technical graphic elements are contrasted with imagery that goes beyond the confines of strict data, and speak to the broader work of creating a vibrant and vital region.
Protein Catalyst Identity
The Protein Catalyst identity draws visual inspiration from Minnesota’s agricultural legacy and innovation networks—standing alone while also living within MBOLD’s brand system.
