ABOUT THIS PROJECT
GREATER MSP promotes the economic development of Minneapolis-Saint Paul. Winter was identified as a pain point for many people considering moving to Minnesota. The stories we created facilitate positive emotional associations and drive viewers to engage with a Winter Preparedness Guide for practical tips and strategies to thrive in Minnesota's climate. We used storytelling to build excitement for winter, ultimately contributing to a sense of pride in uniquely Minnesotan experiences and culture. The video series showcases local Minnesotans who are making the most of winter through five distinct lenses: winter sports, winter connection, winter clothing, winter culture, and winter commuting.