ABOUT THIS PROJECT
Groundswell is a friendly collaboration of handcrafted coffee, food, and bakery tucked away in the Hamline Midway neighborhood of St Paul. Like many small businesses, as Groundswell grew and expanded, their brand needed to grow with them. Groundswell partnered with VENN designer Rudy Arnold for brand management and design consultation. Along with creating their brand and aesthetic, VENN worked on their merchandise and was consulted on the interior design.