Project Overview

Challenge: Reach donors and community members who may not be familiar with a foundation’s role in driving local impact.

Our Solution: We created a concise explainer video that weaves together real photography, expressive linework, and simple narration to tell the story of the Minneapolis Community Foundation. The video breaks down complex concepts—like donor-advised funds and community grantmaking—into relatable language, helping viewers see how their generosity connects to tangible change in Minneapolis.