MINNESOTA PUBLIC RADIO | STRATEGY, DESIGN, PHOTO, VIDEO
Our work with Minnesota Public Radio and American Public Media is helping shape the future of public media by amplifying voices that Inform, Include, and Inspire. Supporting MPR’s multi-year fundraising campaign, we developed key campaign messaging and a suite of creative content—including photography, video, audio, design direction, and print materials. Through strategic storytelling, we’re highlighting the impact of public media and its role in building a more connected America, fueled by trust and understanding.
We edited a library of short, intimate audio clips designed to bring MPR|APM’s mission to life during on-site studio tours. Each clip aligns with the mission—Inform, Include, Inspire—and reflects a unique aspect of the impact MPR|APM has on our communities. These clips are crafted to evoke emotion, engage imagination, and create a personal connection with MPR|APM’s work. Here are some samples:
