Our Work | Minnesota Public Radio
Uplifting the importance of public media for modern listeners.
Project Overview
American Public Media & Minnesota Public Radio tapped Venn to help launch a four‑year, multi-million dollar campaign shaping the future of public media. We defined the core message and content roadmap, then delivered 25+ assets—print, video, photography, and audio—backed by cohesive visual wayfinding to unify every touchpoint. Finally, we built a practical toolkit that trains campaign teams on how to deploy each piece of content.
Deliverables
Content Strategy
Design
Video
Photography
Audio
Campaign Video
This film brings the campaign themes to life so prospects can see tangible impact. We cast these voices strategically to mirror donor values, then wove in a clear call to action from the campaign co-chairs.
Design Approach
MPR|APM wanted the campaign to sit within their existing ecosystem, so we drew from the master brand’s palette and typography to creating an iconic visual system that felt instantly “of the family” yet distinctly elevated for the campaign.
Campaign Toolkit
We developed a campaign toolkit that guided gift officers and campaign volunteers on the goals and strategy of the campaign, as well as when and how to deploy each piece of campaign collateral.
Audio Library
We edited a library of short, intimate audio clips designed to bring MPR|APM’s mission to life during on-site studio tours. Each clip aligns with the mission—Inform, Include, Inspire—and reflects a unique aspect of the impact MPR|APM has on our communities. These clips are crafted to evoke emotion, engage imagination, and create a personal connection with MPR|APM’s work. Here are some samples:
Image Library
We created an image library based on the core campaign themes—Inform, Include, Inspire.
