Protein Catalyst
Connecting global partners to revolutionize protein production.
Challenge: Unite global leaders in food and agriculture around an ambitious initiative within GREATER MSP’s complex brand ecosystem.
Our Solution: After reshaping the brand architecture, we designed a distinctive visual identity for Protein Catalyst—rooted in Minnesota’s agricultural leadership. We launched the brand with video, web, and supporting materials that tell a future-facing story about sustainable protein at global scale.
Deliverables
Brand Architecture
Video
Design
Launch Video
Created to resonate with an international audience of industry leaders and potential collaborators, the launch video frames Protein Catalyst as a global platform for shared innovation.
Brand Architecture
Protein Catalyst launched from Minnesota’s globally recognized food and agriculture ecosystem, under the leadership of GREATER MSP and MBOLD. To support the launch, we simplified the brand structure, refreshed the MBOLD identity, and created a distinct visual system for Protein Catalyst that drives equity up to its parent brands.
Protein Catalyst Identity
The Protein Catalyst identity draws visual inspiration from Minnesota’s agricultural legacy and innovation networks—standing alone while also living within MBOLD’s brand system.
