Our Work | YourClassical
Grow audiences and celebrate the next generation of classical music lovers.
Project Overview
Challenge: YourClassical needed to connect with younger listeners and broaden audiences.
Our Solution: We created a range of content to help YourClassical connect with new and younger audiences—whether through playful, education-focused content for classrooms or branded pre-roll ads to drive engagement.
Deliverables
Video Production
Varsity Toolkit Video
This video introduces educators to the YourClassical Varsity Toolkit—designed to inspire students, build community, and grow the next generation of musicians.
Class Notes
We created a suite of classroom-ready content such as "Numbers"—a playful video that connects music and math teaching kids how rhythm, counting, and pattern recognition all come together.
YouTube Pre-roll Ads
We produed a series of ads designed to quickly capture attention, build brand recognition, and invite new listeners to explore the world of classical music.
